US citizens dying in Mexico

Mexico, not a safe place for Americans...Honestly not a safe place for Mexicans either.

So why is their so many Americans being killed in Mexico and nothing being said in the MSM? are they not High Profile deaths? Not enough controversy surrounding their deaths?
or is it more of the same BS of not saying anything other than Mexico is a beautiful and safe place to visit?

El Paso Times
Homicide was the leading cause of death for 119 U.S. citizens who died in Mexico and were reported to the U.S. State Department between Jan. 1 and June 30, according to statistics.
Sixty-five Americans died as a result of shootings and other violent crimes; 12 of them were killed in Juárez and 13 in Tijuana. Both are border cities with high levels of drug violence.
One homicide of a U.S. citizen was reported during that period in Meoqui, Chihuahua, and another one died in a vehicle accident, also in Chihuahua.
"The number of U.S. citizens reported to the Department of State as murdered in Mexico increased from 35 in 2007 to 111 in 2010," the State Department said in a statement.
Figures suggest that homicides involving U.S. citizens could surpass last year's total.